The MICHELIN brand had been in present in New Zealand for the last 50 years through its importation by sales distributors. Michelin's head office in Australiasia expanded and relocated to Port Melbourne in Melbourne in 2001. This office houses all its management and operational staff, including departments like customer service, product management, marketing, logistics, finance, personnel, communication and information technology.

Michelin New Zealand is supported by a network of regional offices based in Hamilton, Auckland and Christchurch. Each of these offices has its own sales force covering a wide range of products, brands and geographical territories.

The tyres marketed in New Zealand include those for passenger car/light truck, earthmover equipment, truck and bus, agricultural and industrial equipment, aviation and motorcycle/bicycle.